Measuring reputation in global markets - a comparison of reputation measures' convergent and criterion validities

Title: Measuring reputation in global markets - a comparison of reputation measures' convergent and criterion validities
Creator: Sarstedt, Marko; Wilczynski, Petra; Melewar, T. C.
Relation: Journal of World Business Vol. 48, Issue 3, p. 329-339
Publisher Link: http://dx.doi.org/10.1016/j.jwb.2012.07.017
Publisher: Pergamon Press
Resource Type: journal article
Date: 2013
Description: Corporate reputation has become one of the most important intangible assets for maintaining and enhancing firms’ competitiveness in the global marketplace. Researchers have shown considerable interest in measuring the corporate reputation construct, resulting in a lack of consensus on valid measurement approaches. Against this background, we discuss commonly used reputation measures from a conceptual as well as theoretical perspective, and empirically compare them in terms of convergent validity and criterion validity. By examining the measures’ psychometric properties, both theoretically and empirically, this study provides guidance for their reasonable application in business research and practice.
Subject: corporate reputation; AMAC; reputation quotient; convergent validity; criterion validity
Identifier: http://hdl.handle.net/1959.13/1057676
Identifier: uon:16232
Identifier: ISSN:1090-9516
Language: eng
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